{"id":5993,"date":"2017-10-16T20:04:14","date_gmt":"2017-10-16T20:04:14","guid":{"rendered":"http:\/\/squarefer.com\/marketing-de-destinos\/"},"modified":"2017-10-24T21:27:24","modified_gmt":"2017-10-24T21:27:24","slug":"destination-marketing","status":"publish","type":"page","link":"http:\/\/squarefer.com\/en\/destination-marketing\/","title":{"rendered":"Destination Marketing"},"content":{"rendered":"\t\t
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Destination Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Destinations<\/strong> are in competitive environments against other destinations, they must attract a demand with changing motivations and behavior, new technologies appear and, in addition, the destination itself must prepare for the next phases of its own life cycle.<\/p>

In this situation, destinations must analyze, reflect and make decisions to respond to these issues and scenarios.<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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In Squarefer we work on projects that help destinations in this process:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tStrategic planning\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tStrategic planning for tourism destinations where the road map is established to increase its competitiveness in the coming years.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tBranding and positioning\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBranding and positioning matrix to show the most attractive image of the destination to its markets and segments.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tMarket intelligence\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMarket intelligence, both quantitative and qualitative analysis, to know the tourist situation of the destinations, the behavior and trends of their demand \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tSmart Destination\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSmart Destination: implementation of technology that allows the interaction of tourists with the environment, improve their experience and the sustainability of the destination.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tFeasibility\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tFeasibility analysis for tourist product development.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tTourism promotion\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTourism promotion and communication to connect visitors to the destination through online and offline actions by markets and segments and optimizing the available budget.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tSustainable tourism\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSustainable tourism from its three aspects: environmental sustainability of resources, economic sustainability and social sustainability of the destination.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tGovernance of destinations\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tGovernance of destinations in order for the tourism policy makers to balance sustainability, profitability, visitor satisfaction and quality of life of the population.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tAdvisory\t\t\t\t\t<\/span>\n\t\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAdvice to bodies and entities of tourism management in the decision making and definition of actions as well as in their structure and organization.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Examples of tourism products<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cultural Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nature Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Industrial Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wine Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gastronomy Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Health Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Shopping Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Luxury Tourism<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Destination Marketing Destinations are in competitive environments against other destinations, they must attract a demand with changing motivations and behavior, new technologies appear and, in addition, the destination itself must prepare for the next phases of its own life cycle. In this situation, destinations must analyze, reflect and make decisions to respond to these issues …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nDestination Marketing - Squarefer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/squarefer.com\/en\/destination-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination Marketing - Squarefer\" \/>\n<meta property=\"og:description\" content=\"Destination Marketing Destinations are in competitive environments against other destinations, they must attract a demand with changing motivations and behavior, new technologies appear and, in addition, the destination itself must prepare for the next phases of its own life cycle. In this situation, destinations must analyze, reflect and make decisions to respond to these issues …\" \/>\n<meta property=\"og:url\" content=\"http:\/\/squarefer.com\/en\/destination-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Squarefer\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-24T21:27:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/squarefer.com\/wp-content\/uploads\/2017\/10\/destinos_B2-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Squarefer\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/squarefer.com\/en\/#organization\",\"name\":\"Squarefer\",\"url\":\"http:\/\/squarefer.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/squarefer.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/squarefer.com\/wp-content\/uploads\/2017\/10\/logotipo_squarefer.png\",\"width\":589,\"height\":385,\"caption\":\"Squarefer\"},\"image\":{\"@id\":\"http:\/\/squarefer.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/squarefer.com\/en\/#website\",\"url\":\"http:\/\/squarefer.com\/en\/\",\"name\":\"Squarefer\",\"description\":\"El camino hacia el \\u00e9xito en tus proyectos tur\\u00edsticos\",\"publisher\":{\"@id\":\"http:\/\/squarefer.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/squarefer.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/squarefer.com\/en\/destination-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/squarefer.com\/wp-content\/uploads\/2017\/10\/destinos_B2.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/squarefer.com\/en\/destination-marketing\/#webpage\",\"url\":\"http:\/\/squarefer.com\/en\/destination-marketing\/\",\"name\":\"Destination Marketing - Squarefer\",\"isPartOf\":{\"@id\":\"http:\/\/squarefer.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/squarefer.com\/en\/destination-marketing\/#primaryimage\"},\"datePublished\":\"2017-10-16T20:04:14+00:00\",\"dateModified\":\"2017-10-24T21:27:24+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/squarefer.com\/en\/destination-marketing\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/pages\/5993"}],"collection":[{"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/comments?post=5993"}],"version-history":[{"count":9,"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/pages\/5993\/revisions"}],"predecessor-version":[{"id":6094,"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/pages\/5993\/revisions\/6094"}],"wp:attachment":[{"href":"http:\/\/squarefer.com\/en\/wp-json\/wp\/v2\/media?parent=5993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}